VALLEYS: Jon Pountney
I’m sure more than a few photographers were watching the days tick-down and the money rack-up on Jon Pountney’s recent Crowdfunder campaign for his VALLEYS self-published photobook which ran through June 2025.
Seeking £5,500 but raising an impressive £13,258 (from which Jon stated he’d donate 10% to a Valleys charity), the campaign offered anyone the opportunity to get a copy of the 72-page printed book via one of seven rewards tiers, some of which offered postcards and prints alongside the book.
Two images from the book, and Postcards for backer tiers. © Jon Pountney
Intrigued by this as ‘Volume One’ of his photography made in the South Wales Valleys over twenty-odd years, I asked Jon if he would record a conversation with me to delve into the background to, and content for, his new VALLEYS title.
You can listen to the full interview between Jon and myself below.
Here’s the video produced for the funding campaign.
Contact @jonpountney on Instagram for any enquiries on book availability following the Crowdfunder campaign.
Knowing your audience
Since posting this piece and listening back to Jon describe the audience he wanted to share his images with, it got me thinking about the importance of knowing the intended audience for any photography publication.
I'll be sharing a new article on this topic here, under the SIGNATURES selection of materials, in coming weeks.
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